Did you know? Huge bands like Iron Maiden have 80 tour members, including their own masseuses, chefs and a warm up rehearsal studio.

This is just one of the industry facts that site and production management and artist liaison expert, Sarah Cole, shared with our students when she visited Solent recently.

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The Japanese House at Bestival

Sarah Cole is the founder of SC Productions, a company that has worked at major festivals like Bestival, Creamfields, Lovebox, Camp Bestival among others. Over the past years our Music Promotion and Music Management students have got incredible work experience as artist liaison and stage crew at those festivals through Sarah’s company. Many graduates are still employed during the summer.

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Bestival’s artist liaison crew with Solent students


Sarah visited our music courses to talk about her 20 years of experience in theatre, outdoor production, music festivals and large-scale parties. Solent Music picked up some of the highlights of the talk.

As an industry expert who started out in theatre and stage management, Sarah emphasised that you never know how your career is going to pan out and what opportunities are going to come along.

‘When I started working in events, the outdoor industry didn’t even exist yet. The event industry is unregulated, so broad and varied that there are many ways to make a living of it.’

Sarah talked about music festivals, major productions, how much headliners cost and more below.

Read here: Music festivals expert shares industry tips with music students | Southampton Solent University | blog