New book on music management, marketing and PR

Members of the Solent University Music Business team have recently published a new book tackling a range of issues and business sectors of relevance to anyone who wants to work in the music business, whether behind the scenes or on the stage.

The book addresses key areas of working in the music business, from getting started through to dealing with issues of wellbeing and equality.

What do music managers and artist managers actually do?

How are artists developed and how should they release their music?

How can a ‘buzz’ be created about an artist, using the many tools and outlets now available, and how can artists connect with fans, brands, and other areas of the music and media industries?

Alongside such questions the book examines the online platform economy of audio and visual streaming, the enduring importance of live concerts and festivals, and details how copyright, funding and revenue streams operate.

From the authors:

The book directly relates to many of the modules that we teach on the Music Business course, providing a primer for topics that we discuss with our students, and which will help them not in only in their academic work but in supporting their practical projects and their understanding of a fast-paced industry sector that they will be moving into after graduation.

Chris Anderton, Associate Professor in Cultural Economy

Our modules on the Music Business course certainly influenced the book. And the primary research that we conducted with industry professionals will ensure that our students benefit from expert insights.

James Hannam, Course Leader (BA Hons Music Business)

We strongly believe in research-informed teaching and material from the book is already being used in modules across the Music Business course. The book combines theory, statistics, case studies and interviews with current music industry professionals. It is benefiting our students in their studies and hopefully will continue to do as they develop their careers.

Johnny Hopkins, Senior Lecturer

Full details of the book are available from the publisher’s website, and the book is available now in paperback and e-book formats from all the usual retailers.